STYLE WARS IN CYBERSPACE
Copy editors are probably the most underappreciated, unrecognized members of any newsroom, but their jobs are – ironically – the most important as a last line of defense against fact, style and grammatical errors. It makes sense, then, that these disgruntled grammarians are taking to the blogosphere to try to debate and even correct some common usage concerns.
Coral Davenport’s look into the growing world of copy blogs is interesting because it delves into how the exploding blogging phenomenon has reached the seemingly far-off realm of slots and rims. Online forums and message boards provide the perfect environment for discussions about all the issues that plague copy – other editors can leave instantaneous feedback and can easily provide links to back up their style and grammar claims. Even more importantly, the vast breadth of the online world also opens up copy discussion to non-editors, such as English teachers, linguists and writers of all types.
Copy editors, understandably, feel they have little influence on correcting the mistakes of their reporters as most of their work goes on behind the scenes. If they do receive any feedback, it’s usually negative. (i.e. “You screwed up my story!”). It was only a matter of time before the industry’s cantankerous copy editors took to the Web to try to save the lost arts of proper grammar and style. I think the more people we have researching and debating topics like style, use and grammar, the better off the industry will be. Editors should never be too proud to admit or mistakes and learn from them. Similarly, they also shouldn’t be embarrassed or miffed by other editors’ online diatribes, as most are good-intentioned efforts to improve our copy and journalism’s reputation.
I checked out a couple of the copy blogs that the AJR mentions in this piece, but I have to say my favorite was on the Web site of Raleigh’s News & Observer, where features copy editor Pam Nelson rails against clichés, delves into the nuances of word orders and looks up etymologies (www.blogs.newsobserver.com/grammar). She provides a ton of helpful examples of errors and misusage, but she never takes a condescending tone and seems to genuinely have a passion for her craft.
BOB RICHTER: PARDON THE PUNS: E-N HEADLINE WRITERS TOLD TO PLAY IT STRAIGHT
Here, Bob Richter of The San Antonio Express-News tackles the oft debated subject of headline writing and examines the paper’s policy on pun headlines. Essentially, the paper’s editor, Robert Rivard, decided to put a moratorium on pun heds after receiving tons of e-mails from readers who were furious with a so-called “serious” paper’s lame attempts at being creative. Despite a few anomalies, I have to say that very few pun headlines are actually what we could call zingers. The danger with writing these types of heds is that there’s never a mediocre pun. Most are either downright corny or impressively creative. Rivard brings up a good point when he explains that some headline writers “seem more focused on peer approval than on producing a quality newspaper for the community.” I agree. So many copy editors get obsessed with trying to humorously one-up their colleagues. This kind of immaturity just makes a reporter’s work look bad.
The two puns that did it were “Old well ends well: River Walk threat wiped out” and “Mumps outbreak swells.” I don’t have too much of a problem with the first one, albeit if there wasn’t ANY other alternative. The second is just pathetic, and sadly, a kind of hed that I’ve seen frequently in The Gainesville Sun. An obvious pun like that is just corny and doesn’t shed any kind of specific light on the problem. The headline could have incorporated what officials are attributing the mumps outbreak to, and it would have been much more informative. Plus, I don’t think a serious mumps outbreak belongs with a funny headline. It’s all about making sure the tone and the subject matter agree.
Worse, when you obsess about writing pun headlines, you often highlight something that isn’t even a focus of the story. A headline’s job is to draw readers in and ACCURATELY reflect the story below is about. I think this is the most common headline error copy editors make – misleading headlines that totally miss the mark when it comes to the heart of the story.
Headline writing really is an art, one that is hard to teach or debate with any authority. But I agree that in some cases, newspapers have to enforce rules like the Express-News “pun ban” to save its reputation and credibility with its readership.
NEWSPAPER HEADLINES LOST IN WEB TRANSLATION
Headline writing is hard enough without having to consider the online element. The challenge here, as Elinor Mills suggests, is writing headlines that not only attract online readers ( who are very different beasts than are print readers) but headlines that get you allow you to optimize your search-engine presence. Too often, I see pithy pun headlines in print and boring, uninformative headlines on a newspaper’s Web site. It should be the opposite. An online story gets rid of all the space restrictions that a broadsheet has. You have all this space – why waste it with short, dull, choppy heds? This doesn’t mean that you only strive for cuteness on the Web. It can only get you so far. Online readers who are busy or in a rush want their news now. They don’t have time to wade through cutesy, misleading heds that have absolutely nothing to do with the story. Web headline writing is a science that has to be a perfect balance of the interesting and informative.
Another equally dangerous practice is using identical headlines in print and online. As this CNET News article explains, there are just too many print headlines that don’t translate to the Web particularly well merely because of search engine minutiae.
A headline like “Wall St. lays an egg” used online would guarantee that no one would be able to find the article. As Spencer points out, “Searchers won’t type in ‘Wall St.’” I think “Spell it out” should be one of the cardinal rules for headline writing for the Web. I thought it was interesting that Spencer referenced one of the most talked about headlines in journalism: “Ford to city: Drop dead” on President Ford’s denial of a federal bailout in 1975. A headline like this wouldn’t give you any search engine hits without putting “President Ford” and the more specific “New York City.”
Essentially, I think this article shows that erring on the side of specificity is one of the most important rules for Web headlines.
CASE STUDY FROM ACES BOARD
I read a discussion thread debating the following lede in The Dallas Morning News:
“Every one has had a day where 24 hours just doesn’t seem like enough time. So you rush. First work runs late. Then you realize you are out of dog food and have to run by the store before going home.
For a 42-year-old woman, that busy day was near an end when she stopped to check the mail in her apartment complex. There, a man forced her into the backseat of her car and ordered her to say nothing. Then he raped her.”
Most of the commenters bring up what I consider to be the most important criticism of this lede – using a feature lede about a rape story is just plain wrong. Reporting on a rape is one of the trickiest things to do. You risk stepping over the line of what is pertinent information and what could possibly upset or endanger the victim, especially if the attacker hasn’t been caught. I’m sure the subject of this story would be extremely upset to learn that her ordeal was trivialized like this.
When the copy editor raised her concern, this is the response she got from the metro editor:
“It conveys how an ordinary day can become a major trauma and this is why we want people to be aware of serial rapist.”
While I can understand that the writer’s point was to show how rape can happen to any one at any time, I think the most basic lesson here is that a hard news story deserves a no-nonsense lede that doesn’t try to be poetic. If this was the first time the rape was reported in the paper, I think it deserved a much different lede. If the paper decided to do a follow-up story, then MAYBE the writer could have used this type of feature-y lede.
One of the other commenters brings up the fact that copy editors who work for Gannett papers are told never to change a lead like this one. Basically, the top dogs tell their editors that breaking news gets posted on the Web with a hard news lede and then the next day you print a softer lead that’s supposed to be a sort of folo.
This is just a flawed philosophy. Online readers are usually not going to read the softer version in the next day’s print edition and loyal print readers aren’t necessarily going to be checking the site for breaking news. In almost every case, they’ll read this kind of lead and just find it insensitive.
After reading the full text of the story (http://www.dallasnews.com/sharedcontent/dws/dn/latestnews/stories/021708dnmetcollinrape.3233173.html), I realize that the reporter was trying to make the story part of a “bigger picture” look at a series of recent rapes, but I think she could have written a better lede that doesn’t shift the focus away from the subject matter.
STORY IDEA
The Palm Beach Post traveled with deputies who serve foreclosure notices on homeowners. Often the owners leave behind an unimaginable mess either in a fit of rage or just to spite the bank. (Broken doors, soiled carpets, etc.)
I propose doing a similar piece for an Alachua County readership. The reporter could ride-along with a deputy with the Alachua County Sheriff’s Office who is in charge of serving these notices. It would be interesting to see if there considerably more of these homes taking into account Gainesville’s large student population. What about apartment complexes? Does the same problem exist?
For additional sources, I would get in contact with the workers who are subcontracted to help clean out these homes. What are some of the worst things they’ve ever had to clean? I would also talk with realtors who have been hired by the banks to try to sell homes that have been vandalized or dirtied by the foreclosed-upon owners. How much longer does it take to re-sell these “handyman specials”?
Story would be 25 inches with pictures of some of the homes (exterior or interior, depending on what we’d be allowed to legally take photos of). Online story could have video interview with deputy and some of the workmen who have to clean up behind the disgruntled owners. Online version could also have a chart comparing the number of foreclosure and eviction notices the sheriff’s office has had to serve over the last three or four years.